Chapter 3: Niche Ownership & Credibility
Page 24: Get interviewed on others’ podcasts without manually hunting through iTunes.
Page 28: Boost authority as a presenter and find (or create) speaking gigs.
Chapter 4: The Unicorn Offer
Page 34: Create an irresistible offer by crafting a claim so audacious it can’t be passed up.
Page 39: Offer massive customer surplus and deliver a 10x disparity between cost vs. value.
Chapter 5: The Conversion Funnel
Page 47: Eliminate ghosting and negate no-shows with auto-reminder workflows.
Chapter 6: Hypergrowth Prospecting
Page 55: Do personalized lead gen using free gifts, video breakdowns, and usable templates.
Page 67: Amplify outbound messaging with a CRM to organize & mechanize outreach.
Chapter 7: Human Psychology Selling
Page 79: Specific techniques to show up as a neutral advisor so the sale doesn't feel salesy.
Page 88: Get our "C.L.O.S.E.R.S" call script that encourages collaborative selling
Chapter 8: 10x Client Experiences
Page 101: Automate onboarding and prepare clear next steps that engage clients after sign up.
Page 113: Set up accountability protocols by creating multiple client feedback loops.
Chapter 9: Digital Ads Mastery
Page 121: Get cheap placements on theme pages and boost sponsored posts on Instagram.
Page 134: Learn how to work with messaging tools to send Auto DMs and Mass DMs with strategy.
Chapter 10: $1M Scaling Roadmap
Page 150: Remove yourself and prioritize processes that run run the background.
Page 167: Add equity and complementary value-adding capabilities by acquiring other businesses.